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We fit into your world

While putting the kids to bed, at the home office, during all the travels - we believe that clothing should be worn for all occasions. For the highs and the lows, the big and small events. 

We make it to fit your unique measurements, with your fit and style in mind. It’s your choices, your personality, that calls the shots. You get clothing that truly fits that you’ll want to wear for a long time. Imagine if everyone did this - the fashion industry would be smarter, more good-looking, and kinder, just like you.

Simon has made a choice; choosing clothing that fit. Check it out:

Simon
Wikstrand

Simon has made a choice; choosing clothing that fit. Check it out:

Simon
Wikstrand

Simon Wikstrand lives with his wife, three children and a cocker poo in Helsingborg, Sweden. A lot of the things in his life revolve around running. He’s one of the founders of the Helsinborg Marathon and also runs one of Sweden’s largest podcast about running; Löpning & Livet (which roughly translates to running and life. Simon’s chosen clothing that fits him since autumn 2023.

“When people ask me why I run, I realized that saying "it makes me feel good" is not enough. Sometimes, it helps me deal with anxiety too.

It’s become a part of who I am. I'm a runner, you know? Always on the go, and running just feels like the perfect way to capture that feeling.”

Simon's favorites

Olympia, white
White Non-Iron business shirt
4.8/5
€119
Heritance, light gray melange
Light gray melange polo shirt
4.4/5
€65
Harlow, brown
Brown overshirt
4.8/5
€139
Dayton, walnut stretch
Walnut stretch chinos
4.5/5
€89

Robert
Green

Robert grew up in the beautiful coastal town of Bjärred in the south of Sweden, where he spent a lot of time by the sea. While he used to be really into wind surfing, these days he's more interested in sailing, as well as motorcycles and cars (which is no surprise, given that his dad used to be a pro motorbike driver in Hungary!). Robert, now a dad of two, lives in Lomma and Helsingborg with his partner and mini dachshund Ina. On top of that, he’s an entrepreneur with an impressive career journey. And get this - Robert's been dressing in clothes that really suit him since the autumn of 2023!

“I was 39,5 years old when I bought a company that was basically just a shell. There was a main idea behind it but I got to handpick people and do what I’ve always wanted to do, which was to build something really cool from scratch.”

“There’s this great satisfaction of building something from scratch to be proud of, something that's not just about making sales at any cost. Lately, we've been working on improving parts of the elder care to make it safer and better. But honestly, it could be anything that makes a positive difference. The older you get, the more important it is to do stuff that feels right.”

Robert's favorites

Dayton, ivory stretch
Ivory stretch chinos
4.5/5
€89
Heritance, burgundy melange
Burgundy melange polo shirt
4.5/5
€65
Leighton, light gray
Gray overshirt
4.5/5
€139
Islington, white
White business shirt
4.7/5
€109