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We fit into your world

Whether you're putting the kids to bed, working from your home office, or travelling, we believe clothing should be made to wear through all of life's moments - the highs and the lows, the big occasions and the everyday ones.

We make it to your unique measurements, with your preferred fit and style in mind. Your choices shape the final result. You get clothing that truly fits and is made to be worn for a long time. If more clothes were made this way, the fashion industry would be more thoughtful, more considered, and built to last.

Simon has made a choice; choosing clothing that fit. Check it out:

Simon
Wikstrand

Simon has made a choice; choosing clothing that fit. Check it out:

Simon
Wikstrand

Simon Wikstrand lives with his wife, three children, and a cockerpoo in Helsingborg, Sweden. Much of his life revolves around running. He is one of the founders of the Helsingborg Marathon and also hosts one of Sweden's largest running podcasts, Löpning & Livet, which roughly translates to Running & Life. Simon has been choosing clothes that fit him well since autumn 2023.

“When people ask me why I run, I realized that saying "it makes me feel good" is not enough. Sometimes, it helps me deal with anxiety too.

It’s become a part of who I am. I'm a runner, you know? Always on the go, and running just feels like the perfect way to capture that feeling.”

Simon's favorites

Light gray melange polo shirt
 
Heritance, light gray melange
Light gray melange polo shirt
4.4/5
NZD 169
Brown overshirt
 
Harlow, brown
Brown overshirt
4.8/5
NZD 329

Robert
Green

Robert grew up in the coastal town of Bjärred in southern Sweden, where he spent much of his time by the sea. He used to be deeply interested in windsurfing, but today sailing, motorcycles, and cars take up more of his attention - perhaps not surprising, given that his father was once a professional motorbike rider in Hungary. Robert is now a father of two and lives in Lomma and Helsingborg with his partner and mini dachshund, Ina. He is also an entrepreneur with an impressive career behind him. Since autumn 2023, Robert has chosen clothes that truly suit him.

“I was 39.5 years old when I bought a company that was basically just a shell. There was a main idea behind it, but I got to handpick the people and do what I had always wanted to do - build something really good from scratch.”

“There’s this great satisfaction of building something from scratch to be proud of, something that's not just about making sales at any cost. Lately, we've been working on improving parts of the elder care to make it safer and better. But honestly, it could be anything that makes a positive difference. The older you get, the more important it is to do stuff that feels right.”

Robert's favorites

Gray overshirt
 
Leighton, light gray
Gray overshirt
4.5/5
NZD 329
White business shirt

Recommended
 
Islington, white + 1
White business shirt
4.7/5
NZD 269

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